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The Story of Jute
Jute is a natural fibre extracted from the stem of Jute plant. It is an additional crop grown in Bengal area. After cotton it is the most important natural fibre used in packaging, industrial use, soil saver, decorative, fashion and the list goes on. As an eco-friendly & biodegradable fibre it’s use has no limits, while it provides livelihood to millions in the region. It is known to have existed since 3000 B.C. Ashoka has been promoting the fibre through innovative ideas and uses since 1970.
We Are Eco-Friendly
Ashoka has been associated with jute since 1970 when it started manufacturing jute bags for packing fertilizers. Induction of HDPE and PP bags took over packaging. But Ashoka remained committedto it’s philosophy of being eco-friendly and reinvented jute as a fashion fibre. Today Jute has become known world wide for its eco-friendly nature and is widely used indoors and outdoors in diverse areas.